TikTok is introducing a fresh option that enables them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform announced that it now features in excess of 1 billion AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a widespread launch. This shift aligns with a surge in content created by AI, fueled by new AI video creators.
AI Content on Other Platforms
It has been noted that almost one in 10 of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this output is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers like content created using AI tools, from digital art to educational videos, and we want to give people the option to adjust the amount of that, depending on their own likes,” said a spokesperson.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its app identified as made with AI. In total, over 100 m pieces of content are submitted to the platform daily, making AI content a limited percentage of its total content library.
User Control Features
Users will be capable of decrease or raise the level of AI-generated videos they see by accessing the “manage topic” setting in the app and selecting AI-made media. Further subjects that can already be modified under the tool encompass current affairs, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s rules require content makers to label convincing AI-generated content, and it prohibits malicious fake videos of well-known individuals or critical incidents. Any believable AI video that is without a tag can be taken down under its community policies.
Additionally, the service will now attach an AI-generated watermark to content made using its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This measure is intended to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is additionally launching a $2 million awareness program for specialists and institutions to develop informative material about using AI responsibly. This program will assist charitable organizations specializing in educating coding and technology.
Content Safety Approach
TikTok has defended its safety measures, amid debate over intentions to cut jobs for numerous review team members in the United Kingdom. The company is expected to reduce 439 jobs in its user protection department in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official explained that human moderation would remain essential, but AI can shield workers by eliminating the most distressing content ahead of it is viewed by staff. The platform reported a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is proving valuable process content quickly.”
